an architecture graduate, devoted himself to graphic design right from the start. He has been a consultant to Rinascente, then art director at Domus and, until 2007, director and art director of Abitare. With Migliore+Servetto he “dressed” the whole Turin with over ten thousand installations for 2006 Olympic Games. Compasso d’Oro for Editorial Graphic, he is Royal Designer in London but lives and works in Milan: he designs graphics and exhibition layouts.